The world of journalism is in flux. Gone are the days when the masses tuned into established news outlets for their daily dose of information. Today, the digital age has ushered in a new era in which news is consumed through podcasts, YouTube and TikTok videos, short-form posts on Facebook and X (formerly Twitter), and more. The internet has changed news publishing, and traditional news companies must adapt to survive. Journalistic research has also radically changed. There is an ocean of data to navigate. Within that sea of data, there is a unique narrative to be told. However, finding, verifying, and analyzing the numbers takes time to tell a great story.
News companies face an existential threat and a golden opportunity simultaneously. Will they be able to survive and then thrive? Stacker Media believes it can. They positioned themselves as a news wire for the modern era, helping news organizations and brands tell informative and captivating stories in a rapid timeframe. Stacker is paving the way for the future of journalism. They also recognize the rise of alternative content publishers and are adapting their vision to meet the future of publishing demands.
From News Anchors to Podcasters
The digital age has ushered in an era in which internet personalities often overshadow
traditional newsrooms as the primary sources of news. Recent studies paint a telling picture of this shift in news consumption. In 2023, Fox's 8 p.m. news talk show The Five averaged 3.26 million viewers per original broadcast. Compare that to the viewership of the most popular news and commentary podcast, The Joe Rogan Experience, which garners an estimated 11 million viewers per episode. This is not a statistical abnormality or fleeting trend. It is a testament to the allure of relatability. Online personalities like Joe Rogan can add a personal touch to storytelling that starkly contrasts traditional news sources' often perceived impersonal nature. Their ability to forge personal connections, amplified by the interactive nature of social media, has crowned them the new news champions for many.
Yet, the digital revolution hasn't just altered our news sources; it's reshaped how we access it. The era of direct visits to news websites is waning. Instead, many users now stumble upon news updates through social media feeds, newsletters, or news aggregator apps. This evolution has transformed news consumption from a proactive endeavor to a passive experience, where headlines jostle for attention amidst photos of friends, ads, and other digital distractions. With so many options for media consumption, the term "attention economy" has been coined to describe the new ecosystem. The following graph from Statista shows the average daily time spent with digital media versus traditional media with projections into 2025.
The trend is clear: viewers continue to choose digital media over traditional. The once mighty stalwarts of legacy media are struggling to captivate the attention of the tech-savvy generations. While some have tried to pivot by amplifying their online presence, collaborating with influencers, or launching their digital platforms, many still wrestle with dwindling readership and viewership.
Amidst this digital whirlwind, the trust issue has also taken center stage. Accusations of "fake news" and a pervasive skepticism towards media have eroded trust in news organizations. Many often exhibit greater trust in individual creators or alternative news outlets online. Modern news viewers yearn for genuine human connection juxtaposed against misinformation concerns.
So, what can traditional news outlets do? They can tell better stories at a higher volume. Their constraint is their budget as viewership continues to decline. When there is a need, the market will fill it. Enter Stacker Media.
Stacker Media is resurrecting traditional news
Stacker Media offers a pivotal solution to the challenges faced by traditional media, addressing issues of authenticity and reliability that have plagued the industry. By leveraging an innovative, data-driven approach, Stacker transforms public data into compelling narratives, providing publishers with content that is both engaging and trustworthy.
Since its establishment in 2017, Stacker has rapidly grown, forming strategic partnerships with major news organizations by offering a free newswire service. Stacker plays a crucial role in rapidly distributing the latest news stories to media companies and journalists who, in turn, broadcast and publish to millions of people. Their collaborative model helps them serve their clients' specific and localized needs to enhance the authenticity of content, addressing the relatability issues faced by traditional media.
Stacker elevates journalists with tech-forward tools like the Story Tech Stack and Stacker Data Drops. The Story Tech Stack is a proprietary technology that enables the creation of localized stories that resonate with specific audiences across different regions. This tool allows Stacker to tailor its narratives to meet the specific needs and interests of various communities, providing a more personalized and engaging experience.
Stacker Data Drops provide open-source access to valuable data sets, empowering journalists and newsrooms with the accurate resources they need to conduct thorough research and produce well-informed stories. Stacker is helping to democratize access to information, ensuring that journalists have the tools they need to hold power to account and contribute to an informed society.
Stacker is the solution for traditional news outlets to survive and thrive in the digital age. By providing reliable, engaging, and authentic content at a rapid pace, Stacker ensures that legacy media can hold their own against the onslaught of online personalities, maintaining their relevance and trustworthiness in the eyes of the public.
Bridging the Gap from Journalism to Branding
Stacker's influence extends beyond traditional news publishing. With the introduction of Stacker Studio, the company successfully bridges the gap between journalism and branding, allowing brands to create content that is both authoritative and resonates with audiences. This unique blend of journalistic integrity and brand storytelling results in content that is not only informative but also authentic.
As Stacker redefines the media landscape, its pivotal role in supporting publishers and
brands becomes increasingly evident. With a progressive mindset and a steadfast commitment to quality data, Stacker is not just filling gaps—it is actively shaping the future
of journalism, ensuring it remains vibrant and relevant in the digital age.
As the industry evolves, Stacker's combination of enduring values and cutting-edge solutions establishes a new standard for journalistic excellence. With Stacker leading the way, the future of journalism is not just secure; it shines brightly, illuminated by innovation, integrity, and a relentless pursuit of excellence.
Stacker Media’s Funding Story
Stacker Media found a powerful ally in Star Strong Capital as a funding partner. Star Strong Capital is known for strategically investing in visionary companies and saw real potential in Stacker's approach to the future of journalism. Stacker's dedication to collaborative storytelling and a steadfast commitment to sourcing reliable and credible data resonated deeply with Star Strong's values and investment philosophy.
This alignment of ethos and vision between Stacker and Star Strong Capital was not coincidental but a deliberate connection fostered by shared beliefs around integrity and adaptation. SSC believes in Stacker's ability to revolutionize the journalism landscape.
The funding from Star Strong Capital provided Stacker with the necessary resources to develop its storytelling technology and expand its client reach. The financial backing was crucial, as it enabled Stacker to invest in advanced technologies, hire top-tier talent, and forge strategic partnerships, all of which contributed to their rapid growth and success in the industry.
In the rapidly evolving world of journalism, Stacker Media stands out as a pivotal force of innovation and support, guiding journalists, brands, and media companies through the transition from traditional newsrooms to the influencer-dominated digital age. By offering a unique blend of data-driven storytelling, technological prowess, and a steadfast commitment to authenticity, Stacker has redefined the possibilities within journalism, providing a lifeline for traditional news outlets to regain relevance and rebuild trust with their audience. Through its strategic partnerships, advanced tools, and unwavering commitment to quality, Stacker has positioned itself as an indispensable resource for those aiming to elevate their content, connect meaningfully with their audience, and thrive in the new media landscape. As we look ahead, the importance of journalism remains paramount, and Stacker is leading the charge into this new era, ready to empower brands, journalists, and media companies to reach new heights. Don't miss the opportunity to be part of this transformative journey; visit Stacker Media's website today to discover how you can enhance your content, advance your career, and broaden your audience, ensuring journalism remains a vital, trusted, and influential force in our society.
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