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  • Writer's pictureRache Brand

E-commerce is a Brave New World and Businesses Need Capital to Navigate it

E-commerce is booming. The global digital marketplace transforms each year with new technology and social advancements. Social media platforms are prioritizing e-commerce as a core function. Artificial intelligence and virtual reality are set to make online shopping interactive in ways never before imagined.

The bottom line: billions of people are turning to e-commerce as the primary choice to consume goods. Businesses have unique opportunities to scale, innovate, and carve a niche in the e-commerce gold rush. Capitalizing on such opportunities requires a robust financial strategy and, often, an infusion of capital. Companies like are stars in the nebula of e-commerce financing. Their highly customized version of the Merchant Cash Advance (MCA) is a tailored solution helping e-commerce brands grow in the evolving industry. This article delves into the e-commerce explosion, the pivotal role of social media and new technology in amplifying e-commerce, and how is helping companies become e-commerce giants.

The E-commerce Explosion

The digital marketplace is in a seismic shift, and e-commerce is at the epicenter. Businesses

are not merely witnessing a change in buying behaviors but are ensconced in a lifestyle revolution. Total revenues are anticipated to hit $3.64 trillion in 2023, with an average revenue per user (ARPU) of $827.40. 

Momentum is not slowing down. The annual growth rate is projected at 11.17%, with revenue set to exceed $5.56 trillion by 2027. People are foundational to these figures, and the e-commerce user base is predicted to hit 5.3 billion by 2027. This is a big pie, and businesses should prepare to get a piece.

What is driving this growth? Experts cannot point to a single starter because this is a cultural movement. People are not just buying online; they live a large portion of their lives online. The Covid-19 pandemic accelerated the shift. Online shopping, doorstep deliveries, and streaming media were defining characteristics of the pandemic and are now sewn into the fabric of American culture.

The complementary nature of media and shopping is evident. Platforms like TikTok are prioritizing e-commerce, signaling a significant shift in how consumers discover and purchase products. The integration of shopping into such a widely-used platform is not a trend. It is a well-established part of Chinese culture and is now debuting in the West.

TikTok's E-commerce Emphasis

TikTok is a social media behemoth, amassing over 3 billion downloads and embedding itself into the daily lives of one-third of all social media users. With over 1 billion monthly active users and an engagement rate that boasts an average session length of 10.85 minutes, TikTok is elite at capturing and holding attention. TikTok has done this in a mere four years, indicating that when they choose a new direction, growth will follow fast. 

TikTok's integration of e-commerce features has seen a 200% increase in in-app purchases year-over-year. The platform provides businesses with a vibrant, engaged audience and a platform that seamlessly melds content with commerce. To truly harness the potential of this platform, businesses must prioritize creating compelling content around their products. This means investing in top-tier creators and influencers who can craft narratives that resonate with the TikTok audience. However, producing high-quality content and collaborating with influential figures requires significant financial outlay. This underscores the importance of custom e-commerce financing, enabling businesses to secure the necessary funds to ride the TikTok wave to its fullest potential. Integrating content creation into the e-commerce budget is a "right now" move, but another wave of technological disruption is on the horizon, and companies must be ready.

Technology Disruption in E-commerce

Rapid technological advancements are beginning to reshape e-commerce. Artificial Intelligence (AI) and Machine Learning (ML) are one of the most significant contributors to this evolution. These technologies enable businesses to offer personalized product recommendations based on user behavior and preferences. For instance, e-commerce giants like Amazon deploy AI algorithms to suggest products aligned with a user's browsing and purchase history. Additionally, AI-powered chatbots have elevated customer service standards by offering real-time responses and product suggestions.

Blockchain technology is another game-changer, ensuring transparency, security, and trust in

online transactions. Every transaction is recorded in a decentralized and unalterable ledger, minimizing the risk of fraud. This technology is significant for the luxury and collectible markets as it gives customers added confidence in the authenticity of their purchases. Furthermore, Virtual Reality (VR) and Augmented Reality (AR) are set to redefine the online shopping experience. These technologies allow users to interact with products virtually, such as visualizing how a piece of furniture would fit in their living space or trying on makeup virtually. This enhances customer engagement and reduces the need for physical stores and the associated risks of buyer's remorse.

Investing in technology can help e-commerce brands upsell more, reduce cart abandonment, retarget frequent buyers, and increase overall conversions. It can help businesses provide best-in-class customer service while offering unparalleled online shopping experiences. As e-commerce continues to evolve, businesses must be ready to harness these technologies to stay ahead of the curve.

The Need for Capital in E-commerce

Capital is operational fuel. It is used to stock up on inventory, develop and launch a new product, or expand operations. It is also the gateway to harnessing transformative technologies. Leveraging TikTok's e-commerce features and massive audience means investing in high-quality content. Personalizing shopping journeys, optimizing logistics, and enhancing customer service with AI requires capital, too. The same can be said for luxury brands that want to improve customer trust with blockchain infrastructure. Forward-thinking e-commerce entrepreneurs and executives should be strategizing how AR and VR can immerse their customers in the brand's shopping experience. In essence, while these technological marvels stand to redefine e-commerce, they come with their associated costs. Those without capital will be left behind. To put it simply, don't be a Blockbuster. One company that is helping e-commerce brands grow in the competitive landscape is

Paperstack: Modern Funding for Modern E-commerce

Who they are:

Born from former repeat entrepreneurs and e-commerce operators, Paperstack is a significant player in funding. They don't offer lifeless financial solutions but partnerships that are intrinsically aligned with the unique needs of each business. The founders navigated the e-commerce journey themselves. They imbued Paperstack with a human-centered philosophy. Their approach is characterized by offering Merchant Cash Advances (MCA) alongside a commitment to understanding, supporting, and propelling each business toward its envisioned goal.

What they do:

Paperstack is a financial lifeline for consumer brands, offering instant capital that can be channeled into inventory, growth initiatives, marketing, payroll, and more. They specialize in providing on-demand working capital, with the potential to offer up to $5,000,000. This capital is unrestricted, allowing businesses the flexibility to allocate it where it's most needed. What sets Paperstack apart is its commitment to transparency and customization. Brands can request capital in real-time or set up a funding schedule spanning up to 12 months, ensuring that deposits align seamlessly with capital expenditures. Moreover, their fee structure is straightforward, with a single flat fee and no hidden charges like origination fees, accrued interest, or late fees.

How it works:

The process to access this capital is designed to be swift and hassle-free. Brands can complete an application in less than 10 minutes, and within 48 hours, they receive a funding offer. To ensure businesses get the best deal, a growth specialist from Paperstack discusses multiple funding offers, helping brands choose one that perfectly aligns with their growth aspirations. Once an offer is accepted, the funds are directly deposited into the brand's bank account in their preferred currency. Paperstack emphasizes flexibility, ensuring no restrictions on how these funds are utilized, giving businesses the freedom to invest in their vision. 


Paperstack processed over 1,500 funding applications and deployed millions of dollars.

To better understand their impact, it is essential to look at the companies they work with.

E-Commerce Case Studies that Exemplify Growth

Kind Laundry is a standout success story in Paperstack's portfolio. This eco-friendly laundry

Kind Laundry

detergent brand faced the quintessential challenge of scaling during the Black Friday Cyber Monday (BFCM) sales period. With Paperstack's timely funding, Kind Laundry was able to bolster its inventory, streamline its operations, and capitalize on the BFCM sales window. The result? A remarkable 35% growth in BFCM sales. This collaboration underscores the pivotal role of timely, tailored funding in seizing market opportunities and catalyzing growth.

Desert Farms is another testament to Paperstack's impact. This is the story of a brand offering camel milk as a nutritious alternative to traditional dairy. With the e-commerce space becoming increasingly competitive, Desert Farms sought to differentiate itself and scale its operations. Paperstack's funding played a crucial role in this journey, enabling Desert Farms to invest in strategic growth initiatives. The outcome was a consistent 15% month-over-month growth, showcasing how strategic funding drives sustainable growth.

Promise Supply is an example of a business looking to scale but constrained by limited capital. They are a brand specializing in home and office plants, and it faced a common conundrum. With a vision to scale and a clear growth strategy in place, they needed a financial boost. Enter Paperstack. With their tailored funding solution, Promise Supply was able to invest in inventory, marketing, and strategic growth initiatives. The result was a staggering 78% growth. The founder of Promis Supply put it best:

"Unlike other revenue-based lending platforms that take a one-sized-fits-all all approach, Paperstack was able to work with us based on our needs and the seasonality of our business to provide an offer that other platforms on the market can't match." – David King, Founder of Promise Supply

Paperstack Needed Specialty Finance

Paperstack's success in empowering other companies with financial funding stems from their own strategic prioritization to find financing during their formative years. They recognized the importance of a solid financial foundation and sought a partner that echoed their client-centric ethos. This led them to Star Strong Capital, a financial institution renowned for its human-centered approach. Through a symbiotic partnership, Star Strong Capital provided Paperstack with debt lending services, enabling Paperstack to specialize and excel in offering its unique MCA services. This collaboration fortified Paperstack's financial position and reinforced its commitment to helping other businesses achieve their growth aspirations.

The Future is for the Financially Savvy

The future belongs to agile, innovative, and financially prepared people. As technology continues to redefine the shopping experience and platforms like TikTok reshape consumer behavior, businesses must be equipped to seize the opportunities these changes present.

However, while promising, the transformative power of AI, AR, VR, and blockchain requires capital to harness. emerges as the beacon for e-commerce brands, offering funding and a partnership rooted in understanding and shared ambition. Their tailored solutions, born from the founders' own e-commerce journey, ensure that businesses survive and thrive in this competitive landscape.

As we've seen from the success stories of Kind Laundry, Desert Farms, and Promise Supply, the right funding at the right time can catalyze exponential growth. If you're an e-commerce brand looking to ride the wave of this digital revolution, don't be left behind. Take the leap, partner with Paperstack, and let your e-commerce dreams take flight. Ready to transform your e-commerce journey?

The performance quoted represents past performance. Past performance does not guarantee future results.

Not all investments made by Star Strong Capital LLC should be expected to be profitable.

The information and opinions provided herein should not be taken as specific advice on the merits of any investment decision. Investors should make their own decisions based on such investors’ own review of publicly available information and should not rely on the information contained herein.



Statista: eCommerce - Worldwide

AP News: TikTok Online Shopping

Forbes: eCommerce Statistics

Forbes: The Future of eCommerce Technology

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